Discover the Canada Goose x Haider Ackermann ‘Snow Goose’ collection featuring Ethan Hawke. Explore the deep connection between nature, humanity, and fashion through a unique blend of style, storytelling, and natural tranquility.
When the breath of nature meets fashion, the union becomes more than just clothing—it becomes a story that explores the deep connection between humanity and the natural world. Canada Goose and Haider Ackermann’s first capsule collection, ‘Snow Goose,’ represents this important moment. With actor Ethan Hawke’s involvement, the campaign expresses a journey of rediscovering the beauty of nature and the fundamental relationship between humans and the environment.
The Meeting of Haider Ackermann and Canada Goose
Canada Goose is a brand that symbolizes functionality, durability, and the spirit of the Arctic. Yet, they took on a new challenge by appointing Haider Ackermann as their first-ever Creative Director. Haider Ackermann infused Canada Goose’s designs with fresh energy by harmoniously blending traditional and modern silhouettes with his unique aesthetic sense. The ‘Snow Goose’ collection draws from Canada Goose’s 70-year legacy, combining the tranquility of natural colors with bold silhouettes.
Ethan Hawke’s Love for Nature
The most notable face of the ‘Snow Goose’ campaign is actor and activist Ethan Hawke. He conveys a message of deep love for nature and finding purpose and meaning in life through that connection. In this campaign, Ethan Hawke portrays the bond between nature and humans, conveying a sense of tranquility and escape found in the forest. The campaign emphasizes the human presence in nature, suggesting the need to rediscover oneself away from the hustle and bustle of city life.
In an interview, Ethan Hawke emphasized how important it is for him to walk in nature, away from the city. He said, “The peace I feel when reconnecting with nature during a walk in the woods is irreplaceable,” highlighting how he expressed this connection through the ‘Rider Jacket’ and ‘Celestia Jacket’ featured in the campaign.
Canada Goose’s New Direction: The Snow Goose Collection
Haider Ackermann’s ‘Snow Goose’ collection maintains Canada Goose’s existing philosophy while charting a young and bold new direction. The collection includes items like the ‘Rider Parka,’ inspired by the mid-1990s Peacekeeper Parka and reinterpreted for today; the ‘Celestia Jacket,’ a modern take on the classic shirt jacket; and the ‘Cleria Crew,’ a cozy wool rib-knit piece.
Additionally, a variety of accessories like beanies, caps, and socks are key elements of this collection. These items not only provide functionality but also offer a new approach to styling in nature, helping wearers forge a closer relationship with the environment.
Rediscovering Nature with Ethan Hawke
The campaign for this collection goes beyond simply showcasing clothing—it focuses on visually exploring the connection between humanity and nature. The visuals were shot by renowned photographer Willy Vanderperre, featuring Ethan Hawke and model Julia Nobis, emphasizing the unique individuality of each person. The visuals and vignettes explore the deep bond with nature, sensorially expressing how nature impacts our lives.
Ethan Hawke shared that rediscovering his connection with nature through this campaign held great meaning for him. He mentioned that escaping the fast pace of city life and finding peace in nature had a profound impact on his creativity and emotions. This message is emphasized through the ‘Rider Jacket’ and ‘Celestia Jacket’ worn in the campaign, demonstrating that clothing can go beyond function to create an emotional connection between nature and humanity.
Fashion with Nature: More Than Just Clothing
The ‘Snow Goose’ collection is more than just selling apparel—it’s an artistic attempt to express harmony with nature and the peace and comfort that humans find in it. Through this collection, Haider Ackermann and Canada Goose explore the possibilities of fashion beyond functionality, emphasizing a deep connection with nature and reminding us of its importance.
The campaign featuring Ethan Hawke enriches the story of being in nature, making us reflect on the impact that nature has on our daily lives and emotions. ‘Snow Goose’ is not just clothing but a reminder of the essential role nature plays in our lives.
A New Meeting of Nature and Fashion
The collaboration between Canada Goose and Haider Ackermann presents new possibilities for nature, humanity, and fashion. The campaign with Ethan Hawke emphasizes the importance of reconnecting with nature, reminding us again of the peace and sensory connection found in the natural world. The ‘Snow Goose’ collection pursues both functionality and artistry, showing that fashion can be an experience beyond just clothing, achieving harmony with nature in a new style.
