Discover the characteristics and essential items of the Demure style, completed with calm colors and classic designs.
What is the Demure Trend?
The Demure trend is a style that has been gaining attention in the fashion industry recently, meaning ‘quiet’ and ‘modest’. This trend started with a video by TikToker Jools Lebron and emphasizes a style that is not excessive but rather neat and tidy. The Demure trend is the opposite of the flashy and extravagant Brat trend, pursuing restrained and modest fashion.
Characteristics of the Demure Style


Calm Color Palette
The Demure style is characterized by calm colors, classic designs, and minimalism. Colors such as white, black, navy, and beige are mainly used, adding sophistication to the overall look.
Classic Designs
Classic design items are at the core of the Demure style. For example, a combination of neat gray slacks and a shirt, a formal bag, and casual sneakers is an example of the Demure style. These items have the advantage of not going out of style over time.
Minimalism
The Demure style values minimalism, excluding unnecessary decorations and preferring simple and clean designs. This makes the overall look more sophisticated.
Items that Complete the Demure Style
Basic Shirt
Shirts in basic colors like white, black, and navy are essential, giving a neat and clean feeling.
Slacks
Slacks in calm colors are essential items for the Demure style. Gray, beige, and black are good choices.
Knit Sweater
A knit sweater suitable for autumn and winter gives a warm yet sophisticated feeling.
Formal Bag
A simple designed bag helps complete the overall style.
Casual Sneakers
Clean and simple designed sneakers that are not too flashy go well with the style.
Trench Coat
A classic trench coat enhances the completeness of the Demure style.
Accessories
You can add a touch of style with a simple designed watch or minimal jewelry.
The Charm of the Demure Style
The Demure style is especially suitable for the autumn and winter seasons, creating a calm and sophisticated atmosphere. This style, which pursues understated elegance, is easy for anyone to follow and has the advantage of not going out of style over time.
Express understated elegance through the Demure trend.