The famous tourist slogan ‘I♥NY’ of New York is well known worldwide and still a beloved design by many people. This summer, lettering t-shirts have returned as another trend, attracting popularity with various variations and styles.
The origin of lettering t-shirts
Lettering t-shirts have become an important element of fashion today. They are used as a tool to express an individual’s beliefs, humor, and emotions beyond simple clothing. In this article, we will explore the history and evolution of the trend of lettering t-shirts.
The history of lettering t-shirts dates back to the early 20th century. Initially, they were used as simple advertising tools, but gradually evolved into items that express an individual’s personality.
1940s : First appearance
Lettering t-shirts first appeared in the 1940s. At that time, they were mainly used as training uniforms in the military, with military logos or slogans printed on them. During this time, the functional purpose was stronger.
1950s : The beginning of popularization
In the 1950s, lettering t-shirts began to be part of popular culture. Especially after Marlon Brando appeared in a white t-shirt in the movie “A Streetcar Named Desire,” t-shirts became popular among the younger generation, associated with a rebellious image.
Embed from Getty ImagesThe popularization of lettering t-shirts
1960s : Conveying messages
The 1960s was a time of social and political change. During this time, lettering t-shirts were used as a tool to convey an individual’s political beliefs or social messages. For example, t-shirts were printed with messages supporting social movements or advocating for human rights.
1970s : Association with music
In the 1970s, music bands started using lettering t-shirts as promotional tools. T-shirts with band logos or tour schedules became popular among fans, contributing to the establishment of lettering t-shirts as fashion items.
Embed from Getty Images1980s : Emergence of brands
In the 1980s, famous brands began using lettering t-shirts as a promotional tool. T-shirts with logos of well-known brands such as Nike, Adidas, and Calvin Klein became popular fashion items in their own right.
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The Trend of Lettering T-Shirts
1990s : Expression of Individuality
In the 1990s, lettering t-shirts became more diverse. T-shirts with phrases expressing individual humor or supporting specific cultures emerged. Moreover, with the spread of DIY culture, more people began making their own unique lettering t-shirts.
2000s : Integration with the Digital Age
In the 2000s, with the development of the internet and social media, lettering t-shirts evolved into even more diverse forms. It became easier to order custom t-shirts through online shopping malls, and famous influencers led the trend by releasing their own lettering t-shirts.
Embed from Getty Images2010s and Beyond : Sustainable Fashion
Recently, sustainable fashion has become an important issue, and lettering t-shirts made from eco-friendly materials have become popular. Additionally, lettering t-shirts with social messages are once again gaining attention, and the culture of expressing one’s beliefs through fashion is spreading.
Elements of the Trendy Lettering T-Shirts
Simple Design
The design of lettering t-shirts is most effective when it is simple. It is important to use a clear message and eye-catching fonts. Additionally, by contrasting the color of the t-shirt with the color of the lettering, the message can be further emphasized.
Embed from Getty ImagesTrendy Phrases
It is important to use phrases that reflect current trends. For example, phrases reflecting famous lines from specific movies or TV shows, popular memes, or social issues can attract people’s interest.
Personalization
Personalized lettering t-shirts are always popular. By offering the option to add their own unique phrases or designs, more people will be interested.
Despite its simplicity, lettering t-shirts have become an important element of fashion. Evolving with the times, they are used as a tool to express people’s individuality through various messages and styles. In the future, lettering t-shirts will continue to evolve and create new trends.
